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Press info, logo and brand guidelines

Press info, logo and brand guidelines

Press releases

Pedab announces its strategic collaboration with Seagate Technology, a world leader in sustainable mass-data storage solutions. This partnership marks a significant milestone in the pursuit of advancing data storage technologies to meet the evolving needs of businesses in Europe.

With the exponential growth of data in today’s digital landscape, the demand for reliable, scalable, and efficient storage solutions has never been greater. By joining forces, Pedab and Seagate aim to leverage their respective expertise and resources to deliver cutting-edge storage solutions that empower organizations to effectively manage and utilize their data assets.

As part of this collaboration, Pedab will expand its product portfolio to include Seagate’s comprehensive range of storage solutions, including hard disk drives (HDDs), solid-state drives (SSDs), and enterprise storage systems. This expanded offering will enable Pedab to better serve its customers across various industries, providing them with access to best-in-class storage solutions tailored to their specific requirements. 

About Pedab
Pedab is a family-owned company active in eleven European countries. Pedab provides IT solutions and services, leveraging infrastructure, software, and services from carefully selected vendors. Together with our ecosystem we always try to provide the best value combination of solutions, services, and delivery for the optimal customer solution. We build long-term partnerships with those who share our passion and work in close collaboration to achieve our goal of helping businesses stay one step ahead.

For more information about Pedab, please visit: www.pedab.com  or contact Kenni Ramsell, Director Infrastructure Development, mobile: +46 739 788 263

Stockholm, January 30, 2024 – TP-Link, a global leader in network communication technology, is excited to unveil a strategic partnership with Pedab, a distinguished IT solutions provider. This collaboration aims to expand the distribution landscape for TP-Link’s innovative products across the Nordic region.

In this dynamic partnership, TP-Link Nordic Enterprises AB and Pedab will join forces to provide industry-leading expertise and tailored solutions, ensuring a seamless experience for customers in the Nordic countries.

Irving Mao, Country Manager at TP-Link Nordic Enterprises AB, expressed the significance of this collaboration, stating, “Our alliance with Pedab signifies a transformative moment in expanding our influence and delivering our technology to the Nordic enterprise market.”

”We are thrilled to announce our dynamic partnership with TP-Link Nordic Enterprises AB. At Pedab, we believe in delivering excellence through collaboration, and with TP-Link by our side, we are poised to redefine the standards of innovation and customer satisfaction in the Nordic countries. Together, we will harness our collective expertise to provide tailored solutions, ensuring a seamless experience for our customers. This partnership is not just about products; it’s about a shared commitment to delivering unparalleled value and shaping the future of connectivity in the region.” Says Jesper Bartholdson, CEO Pedab Group.

 

About TP-Link

TP-Link stands as a global innovator and provider of consumer and enterprise networking products, holding the esteemed title of the world’s No. 1 provider of WLAN and broadband CPE devices. Operating in over 120 countries, TP-Link remains dedicated to intensive R&D, efficient production, and strict quality control, offering stable Business Wi-Fi solutions and reliable enterprise switches and routers.

For more details on TP-Link products, please visit TP-Link Nordic Enterprises AB’s website.

 

About Pedab

Pedab is a family-owned company active in eleven European countries. Pedab provides IT solutions and services, leveraging infrastructure, software, and services from carefully selected vendors. Together with our ecosystem we always try to provide the best value combination of solutions, services, and delivery for the optimal customer solution. We build long-term partnerships with those who share our passion and work in close collaboration to achieve our goal of helping businesses stay one step ahead.

For more information about Pedab, please visit: www.pedab.com

Pedab Group announced the appointment of Per Robert Fjelly as the new leader for Infrastructure Solutions. Effective August 29th, 2022.

Per Robert has more than 24 years of experience from IBM. He has during this time had roles in the Norwegian and Nordic marked with a strong focus on the overall Ecosystem within the areas he has worked. His profession spans from technical to sale, from SW to HW to hybrid solutions and has a good overview over the marked dynamics.

Through this role he has gained a solid understanding for the infrastructure market and especially the IBM market.

He will be a part of the management team of Pedab Group.

“Per Robert is an outstanding addition to our Pedab team, as he has profound understanding and expertise to help drive the company´s growth within infrastructure solutions. I am therefore very happy to welcome Per Robert.”

Jesper Bartholdson

CEO Pedab Group

Pedab Group announced the appointment of Christian Cedercreutz as the new Country Manager for Pedab Finland. Effective August 22nd, 2022.

Christian

Christian has more than 20 years of international experience from IBM Finland, Italy, and UK.

He has during this time been responsible for IBM Systems and Technology Group in Finland and the largest IBM SW accounts in Finland. He has also been the Global Client Executive for Nokia at IBM.

Through this role he has gained a solid understanding for the Finnish infrastructure market and especially the IBM market.

Lately Christian has been the Managing Director for NetNordic Finland where he integrated the acquired company Konehuone Oy into the organization. Christian has also experience from CEO for the Finnish media company M-Brain Group. A privately owned company with 430 employees in 13 countries.

With the good and strong development of Pedab Finland in recent years it is now time to take the next step and develop our Finnish business even further.

I am therefore very happy to welcome Christian to Pedab and with his great experience from many of our growth areas I foresee our future as very bright in Finland but also elsewhere.

 

Jesper Bartholdson

CEO Pedab Group

NOKIA
Nokia has selected Pedab, as a value-added distributor for its IP
Pedab will market, distribute and service the Nokia IP and Optical solutions enabling the partner network state-of-the-art digital transformation in government, universities, manufacturing and healthcare industries.

The combination of Nokia and Pedab will create a powerful challenger to the incumbent suppliers in the market due to the technological leadership of Nokia and the outstanding service provided by Pedab.

“The Nokia brand is well known for bringing significant value to customers, therefore this partnership provides tremendous value for our eco-system throughout the Nordic and Baltic regions. Nokia compliments our portfolio perfectly and provides new opportunities to challenge and add value in the market. We are very excited to offer their leading-edge technology throughout our eco-systems and their customers.” says Claus Stensbjerg, VP of the Infrastructure Development & Client Computing Division, Pedab Group.

Koen Laisnez, Head of Global Distribution, CX Enterprise Sales, said: “Nokia has deployed mission-critical networks to over 2,200 leading enterprise customers in the transport, energy, large enterprise, manufacturing, webscale, and public sector segments around the globe. And we have extended our expertise to more than 450 large private wireless customers worldwide across an array of sectors. These successes are possible with our valued partners. We are pleased to welcome Pedab as a value-added distributor to help drive new growth and develop new customer relationships.”

About Pedab Group
Pedab provides IT solutions and services built on infrastructure, software, and services from selected vendors to an ecosystem of partners and customers. We work with leading technology vendors like IBM, Huawei, Dynabook, Inspur Information, Cornelis Networks, Fujitsu, Scale Computing, Toshiba, Red Hat, Supermicro, Micro Focus, and SUSE. Pedab has offices in eight countries, including Sweden, Norway, Denmark, Finland, Estonia, Lithuania, Latvia, and France. The turnover of the Pedab Group for 2020/21 amounted to EUR 167 million. For more information, visit www.pedab.com.

Media Enquiries
For further information, please contact:
Claus Stensbjerg, VP Infrastructure Development & Client Computing division Pedab Group, mobile (+45) 5077 0158

Stockholm – December 22, 2020 – Scale Computing, a market leader in edge computing, virtualisation and hyperconverged solutions, today announced a strategic partnership with Pedab Group AB, a leading distributor in IT solutions and services throughout Nordics, Baltics and France. The agreement will enable Pedab Group and its subsidiaries to offer Scale Computing’s award-winning HC3 series to its channel partners across the region.

Pedab will work with its partners to take advantage of Scale Computing’s full suite of hyperconverged infrastructure (HCI) and edge computing solutions, filling a previously significant gap in the market.

With a built-in hypervisor, Scale Computing’s HC3 customers have no need for third-party components or licensing. This all-in-one configuration simplifies management and maintenance, which helps streamline tasks, saving time and money. This makes the technology ideal for industries that require IT infrastructure with high performance and minimal management.

The partnership will enable more businesses in the region to build affordable, high-performance HCI and edge solutions where existing technologies were frequently too complex and expensive to meet their needs. Pedab benefits from the sales, technical and commercial training that Scale Computing provides within its channel partner program. The team has undergone a thorough onboarding process involving designing a sales and marketing strategy and identifying key customers.

“It is great to be working with Pedab, who have proven to be pioneers in a focussed reseller model for customers in multiple countries,” explained Johan Pellicaan, VP and Managing Director EMEA at Scale Computing. “Their team has the experience and expertise to bring our technology to market and meet demand in the channel for innovative and affordable solutions for businesses building hyperconverged and edge computing infrastructure.”

“Pedab is excited about our new partnership with Scale Computing, which will strengthen our IT infrastructure portfolio,” Jonas Vallin, VP Infrastructure Sales at Pedab Group adds. “Both Scale Computing and Pedab shares similar core values and focus on helping customer on their journey to solve business challenges with support of technology. By joining forces Pedab and Scale Computing can support the rapid development of edge computing as well as hybrid cloud solutions for our partners and customers. Combining the local market knowledge of Pedab and Scale Computing software solutions allows us to enable our eco-system to utilize the vast variety of innovative technologies that Scale Computing represents.”

About Pedab

Pedab provides IT solutions and services built on infrastructure, software, and services from selected vendors to an ecosystem of partners and customers. We work with leading technology vendors like, IBM, Huawei, Supermicro, Micro Focus, Toshiba, dynabook, Fujitsu, SAP, SUSE, Red Hat, Clavister and Scale Computing. Pedab has offices in eight countries, including Sweden, Norway, Denmark, Finland, Estonia, Lithuania, Latvia, and France. The turnover of the Pedab Group for 2019/20 amounted to EUR 183 million.

More information on Pedab: https://www.pedab.com

About Scale Computing

Scale Computing is a leader in edge computing, virtualisation, and hyperconverged solutions worldwide. Scale Computing HC3® software uses self-healing and automation to maximise application uptime and performance, simplify management, and protect data. When ease of use, high availability, and total cost of ownership matters, Scale Computing HC3 is the ideal IT infrastructure platform for distributed enterprises, global retailers, and SMBs alike. Scale Computing is highly rated and highly reviewed on Gartner Peer Insights, Spiceworks, TechValidate and TrustRadius.

More information on Scale Computing: https://www.scalecomputing.com/

Press Contact: Gisela Östlund
Tel: +46 766 201 448
email: gisela.ostlund@pedab.se

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